Optimizing your content for search engines and conversions can deliver exponential improvements in your results.
The key to optimizing online is to make sure your visitors find what they want. For search engines that means including descriptive titles and descriptions and using schema.org markup.
For humans it can be as simple as making your phone number easy to find and as in depth as restructuring your messaging to focus on the customer.
The internet has gone mobile. Mobile search traffic now exceeds desktop traffic and a huge percentage of people only access the internet through their mobile device. If you aren’t focused on mobile users you are competing for a rapidly shrinking audience.
Conversion optimization is the process of improving the percentage of people who take action on a piece of content. Learn what you need to know here.
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