Reviews, Reputation, and Revenue
Online reputation management and marketing is taking control of how you and your brand is represented on the internet. Online reviews and reputation can make or break a business because people rely their smartphones and online review sites when deciding where to spend their money. 92% of consumers now read online reviews about local businesses!
Online Reputation Management
The conversation about you and your business is taking place online with or without you. You do not get to opt-out. Therefore you need to monitor your reputation online so that you can respond to both positve and negative reviews.
Online Reputation Marketing
It doesn’t do much good to have a 5 star reputation on line if nobody ever sees it. So, build your online reputation by providing oustanding service and asking your happy customers to leave reviews, and then share those reviews with the world!
Online Reputation Management and Marketing Tip:
Investing in your online reputation can improve your bottom line. In fact, a recent study published by The Harvard Business School found that a 1 star increase on Yelp leads to a 5-9% increase in revenue for a business. Build as many 5 star digital assets for your business as you can manage.