Social media marketing allows a business or brand to reach massive audiences and micro-targeted audiences. Social media groups and pages become most powerful when they become a community. If you can create a community where people help each other and share ideas, then everyone wins.
Social Media Marketing Tip:
Retargeting allows you to keep your message in front of people who are already aware of your brand. By targeting people who are interested you can increase your conversions and decrease your costs.
Good campaign management involves:
Negative Keyword Removal
Ad Headline Testing
Ad Copy Testing
Landing Page Testing
Call To Action Testing