Mobile responsive website design has become the standard for website development because the internet has gone mobile. More online searches happen on mobile devices than on desktops so it’s vital that your website displays properly on smaller screens and loads quickly even over slower internet connections.
A mobile responsive website is designed to respond to the users’ screen size and reformat the content to provide a better user experience. This should eliminate the need for the user to scroll left to right and the need for to zooming to read text or use button. The content should be properly sized to the viewport, and properly spaced to allow easy use with thumbs.
Google has added mobile friendliness to their search algorithm so that means that websites that are not mobile friendly will likely be pushed down in search results by sites that are mobile friendly.
One option for going mobile friendly is to create a separate version of your site that is designed specifically for mobile devices. This option has a couple of major disadvantages. It can be challenging to maintain for a site publisher because you need to create a second version of all of your content to redirect mobile visitors to which creates a lot of additional work. A workaround solution was to redirect multiple pages to a single mobile-friendly page, but this can cause users to get less than relevant results so it is not allowed by Google. The other issue comes from the redirect itself. As Google has said, redirects are slow, and they are very invested in making the web faster. Therefore Google recommends mobile responsive website design. In their effort to make the web faster, Google has also been heavily involved in the Accelerated Mobile Pages Project. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile-optimized content once and have it load instantly everywhere. AMP pages are extremely stripped down and limited in functionality, so they aren’t the perfect solution for every business. Contact us today to learn how we can help make your website mobile friendly using mobile responsive website design and accelerated mobile pages.
Time Saving Tip
Think mobile first. Make sure that everything you create is designed for a mobile world first. For many types of content mobile is already the primary method of consumption. For others, it’s only a matter of time. Build for a mobile focused world now or plan to redo your work soon.