Social Engagement
Active participation with your community is the key to social engagement. In the digital world this includes everything from social media comments, likes, shares and chats to email and sms.
Creating content that people want to engage with is the key to organic engagement. When you create useful and interesting things people will want to use them and share them with others.
Making it easy for people to engage with you and your content will always improve your results. Give people content to talk about and a reason to talk about it. Include calls to action, share buttons and contact information that is easy to find.
Use Automation Appropriately
Automation is necessary but cannot take the place of real engagement. Do not try to fake authenticity. Use automation when it makes the experience better and be transparent. People don’t like to be tricked.
Engagement Tools
Mailchimp
Sumome
Sprout Social
Click To Tweet
Klout
Addthis
Discus