Marketing Automation ROI: Focus on What Actually Matters
Want to know if your marketing automation is actually working? Let’s skip the vanity metrics and focus on what really drives business growth. Start with ROAS Return on Ad Spend (ROAS) tells you the hard truth about your marketing effectiveness. While basic automation tools might show you surface-level ROAS, true optimization requires deeper analysis: The […]
The AI Advantage: How Modern Tools Amplify Traditional Marketing Fundamentals
In the rush to adopt artificial intelligence, many businesses make a crucial mistake: they try to replace their existing marketing fundamentals with AI tools. But here’s the truth: AI isn’t about replacement—it’s about amplification. At Awesome Digital Marketing, we’ve discovered that the real power of AI lies in its ability to make proven marketing principles […]