Advanced Google Analytics 4 Funnel Tracking: How to Measure the Entire Lead Journey
Most businesses stop tracking at “form submitted.” GA4 now makes it possible to see the full picture—from first contact to closed deal. This guide shows how to implement advanced funnel tracking using recommended events like generate_lead, qualify_lead, and close_convert_lead, plus how to connect CRM data for true end-to-end insight.
Never Miss Another Call Again: How AI Voice Receptionists Recover Lost Revenue and Boost Real Leads
The Missed-Call Problem Most Businesses Overlook You can have the best ads, the sharpest website, and the slickest funnel, but if no one picks up the phone, everything falls apart. According to CallRail’s 2024 Benchmark Report, between 14 and 32 percent of inbound calls go unanswered, depending on the industry. In home services, it is […]
Marketing Automation ROI: Focus on What Actually Matters
Want to know if your marketing automation is actually working? Let’s skip the vanity metrics and focus on what really drives business growth. Start with ROAS Return on Ad Spend (ROAS) tells you the hard truth about your marketing effectiveness. While basic automation tools might show you surface-level ROAS, true optimization requires deeper analysis: The […]
The AI Advantage: How Modern Tools Amplify Traditional Marketing Fundamentals
In the rush to adopt artificial intelligence, many businesses make a crucial mistake: they try to replace their existing marketing fundamentals with AI tools. But here’s the truth: AI isn’t about replacement—it’s about amplification. At Awesome Digital Marketing, we’ve discovered that the real power of AI lies in its ability to make proven marketing principles […]