Marketing Automation ROI: Focus on What Actually Matters
Want to know if your marketing automation is actually working? Let’s skip the vanity metrics and focus on what really drives business growth. Start with ROAS Return on Ad Spend (ROAS) tells you the hard truth about your marketing effectiveness. While basic automation tools might show you surface-level ROAS, true optimization requires deeper analysis: The […]
Beyond the Hype: Practical Applications of AI in Modern Marketing
When it comes to AI in marketing, there’s no shortage of hype. Every day brings new promises of AI tools that will “revolutionize” your marketing overnight. But at Awesome Digital Marketing, we take a different approach: focusing on practical, proven applications of AI that deliver real results. Let’s cut through the noise and explore what […]