Awesome Digital Marketing

Advanced Google Analytics 4 Funnel Tracking: How to Measure the Entire Lead Journey

Google Analytics 4 Funnel Tracking

Most businesses stop tracking at “form submitted.” GA4 now makes it possible to see the full picture—from first contact to closed deal. This guide shows how to implement advanced funnel tracking using recommended events like generate_lead, qualify_lead, and close_convert_lead, plus how to connect CRM data for true end-to-end insight.