The Problem with Stand-Alone Social Tools
Typical social media schedulers show you posts and engagement, but not results. You can see how many people liked your post, not whether it turned into a booked call or sale.
That disconnect wastes time and hides what’s actually working.
The GoHighLevel Advantage
GoHighLevel (GHL) eliminates that gap by putting social media management inside the CRM itself.
Every post, message, or comment can tie back to a contact record, automation, or pipeline stage.
The result: real visibility from content to conversion.
Key Features of the Social Dashboard
1. Unified Social Calendar
Plan, schedule, and publish posts to Facebook, Instagram, LinkedIn, Google Business Profile, and TikTok without leaving your CRM.
- Drag-and-drop content calendar
- Bulk upload via CSV
- AI-assisted caption generator (Content AI)
- Post approval and collaboration tools for teams
2. Engagement Inbox
See and respond to comments, messages, and DMs from all connected platforms in one place.
Every conversation can create or update a contact record automatically—so no lead gets lost in a social inbox.
3. Integrated Analytics
The GHL Social Dashboard tracks:
- Post reach, likes, comments, and impressions
- Follower growth by platform
- Content performance over time
- Engagement rate trends
Because this lives inside your CRM, you can also trace which social interactions led to form submissions, appointments, or sales.
4. Ad Management and Tracking
GHL now supports Meta Ads and Google Ads management directly within your account.
You can monitor spend, performance, and conversions without exporting to other platforms.
When a lead clicks an ad and fills out a form, that conversion is logged right into your pipeline.
5. Workflow Automation
Combine social media with automation:
- Trigger follow-ups from comments or messages
- Assign leads automatically to team members
- Send appointment links or review requests after a social conversation
These automations transform engagement into predictable outcomes.
6. Unified Reporting
All channels—social, email, SMS, web forms, and ads—report into one analytics dashboard.
You can finally see which actions generate pipeline movement and revenue, not just engagement.
Why It Matters
When social media is built into your CRM:
- You eliminate guesswork between marketing and sales.
- You shorten response time from interest to contact.
- You stop juggling five disconnected tools.
- You get real ROI clarity.
This is marketing automation for real businesses, not vanity dashboards.
How to Get Started
- Start your free GoHighLevel trial.
- Go to Marketing → Social Planner and connect your social profiles.
- Schedule your first post from the content calendar.
- Turn on the Unified Inbox under Conversations to manage all comments and DMs.
- Review analytics after posting to see impressions, engagement, and conversions tied to leads.
- Expand with ad management and automations as you grow.
If you want to manage social, ads, and sales all from one dashboard, start your GoHighLevel free trial today or contact us for a walkthrough.