A Step-By-Step Guide to Using
Google + Local to Help Your
Practice Shine on the Web
and
Win New Patients
___________________________________________________________________
Jeff Hopp and Bob Consigli
Contents
Key Questions…………………………………………. 5
The Basics……………………………………………… 6
Anatomy of a Google + Local Page………………….. 17
The Power of Pictures………………………………… 18
Key Business Information……………………………. 19
About Statement……………………………………… 20
Tabs…………………………………………………… 20
Patient Reviews and Zagat Ratings…………………. 21
How to Optimize your Google + Local Page………… 23
What Not To Do………………………………………. 28
FAQ……………………………………………………. 29
How to Attract Patients Using Google + Local
EVERY medical practice and every medical professional needs an online marketing plan, the basic roadmap for finding and attracting new customers, more sales and bigger profits. Jeff Hopp and Bob Consigli from Hopp2it here, and we want to welcome you to the realization that the days of hanging out a shingle and throwing together a website, and expecting it to work, are over. If you don’t have a plan, one that is easily and clearly communicated to your staff and partners, you will fail to attract the new patients you need to thrive. We promise you that by investing just an hour of your valuable time, you will become much better equipped to thrive in today’s ever-changing landscape of medical services social marketing.
Key Questions:
To assess your online marketing efforts honestly and accurately, ask yourself the following three important questions:
- When somebody searches for a business like yours, near your location, does yourbusiness show up on the search results?
- How high do you rank?
- Does your listing accurately reflect your business, in an inviting and engaging way?
As the title of this guide makes clear, our goal is to show you how to attract patients with Google + Local. We have found that practices that utilize Google + Local:
- Get Found on Google – improve your search results and increase website traffic 2.Huge ROI (Return on Investment) – it’s free!
- Start Winning on Mobile – smartphone searches are providing a growing source of new patients
- Jump Ahead of Your Competition – Only 20% of eligible small businesses have claimed their FREE listing on Google + Local
- Learn More About Your Customers – Google is run by nerds (no offense) and they provide excellent tools for gathering useful information about your market