Online directory listings listings can be a great source of new leads for your business. Your listings can often be the first engagement that people have of your business and can make a powerful first impression. That’s why it’s so important to have optimized directory listings. Optimized listings have complete relevant information including a good description of your business and your services. Be sure to highlight your specialties and your experience. Take the time to complete all of the available fields and use as much of the available space as you can.
It is VITAL that you maintain consistent information on your listings when it comes to your name, address and phone number which is known as your NAP. The best strategy is to take note of exactly how Google lists your address on the map and then match all of your other citations to that specific format. Most searches are still happening through Google so it’s important to give them the information they need to show your digital assets to their users.
Optimized online directory listings also include good photos and images as much as possible when you optimize your directory listings. The photos should convey a brand image that is consistent with your other digital properties. Pay careful attention to the recommended image sizes. Profile photos and logos that don’t fit properly can convey to visitors that you don’t care about details, so take the time to get it right. If you need to make changes to your image dimensions, try the free online tool picmonkey.
Keep Your Info Up To Date:
It’s important to keep your information up to date, including your hours of operation and your services. Fresh photos and customer reviews signal to people and search engines that your page and business is active. Online directory sites do change their layouts and options over time, and the search engine preferences are always evolving, so you’ll need to make sure you stay current with best practices.
Optimized Directory Listings Include:
Exact NAP Matches
Services - Keywords
Hours of Operation